Insights
Notes from inside the NIL era.
Views expressed are the author's own, not Fletch's. J.T. holds other paid and volunteer roles across college sports, including in NIL. Fletch is an independent 501(c)(3).
Featured · NILThinking Big
Camps, golf tournaments, state lotteries, FAST channels, QR codes on helmets. A look at how far the funding conversation could go, and why almost no one is asking.
More insights
NILNIL Deal Updates
How the College Sports Commission is managing a flood of NIL deal approvals, why associated-entity deals jumped to 78 percent, and why the hardest math is still ahead.
CollectivesLeading a Mid-Major NIL Collective
Nearly two years running a mid-major collective at USD: what it actually does, what it costs, and the lessons that came the hard way.
NILThe Sad Reality About NIL
NIL deals exist for far more athletes than people think. The real failure is that most athletic departments aren't doing the work to help them find them.
CollectivesThe Future for Collectives
Some collectives shuttered, some rebranded, some got absorbed. Why the function they serve isn't going away, even as schools start paying athletes directly.
NILOverlooked NIL Realities
Everyone calls NIL the wild west. The truth is more interesting: personal accountability, in-kind deals, and an NCAA that benefits from the chaos looking worse than it is.
NIL